Built the visual language for the next generation of “One Google sign in experience”. Worked to unify x-functional team and came to consensus on strategy, visual direction and concepts.
“I am thrilled to see how much Lorraine loved the work and look forward to sharing it with others. It's also my job here forward to advocate for it, so we can see it go live and reach hundreds of millions of users.”
“Your work received great accolades today from Ben Smith. We wrapped a really good discussion with him telling us, "This is really great work!". Thanks, again, for your creativity, persistence and hard work!” - Thomas Ranese, Director of Global Marketing Communications
Involvement:
Design team lead, Art direction, Visual design, Concepts
Highlights:
Leading visual design efforts. Working with design team to brainstorm design concepts.
Consolidate/Organized 20+ ideas into 3 strong sets of concepts.
Working with xfunctional team on requirement, design and development related issues.
All 3 concepts have been well received by Lorraine Twohill (SVP, marketing), VP level stakeholders and GAIA team.
Prepare presentation deck for VP level stakeholder and L-team reviews.
Consult and prepare design comps for user testing
Support GAIA team on iOS sign in proposal