An complete visual and IA revamp of Chrome's web presence. Working closely with Chrome marketing team to create a brand new image for Chrome: chrome.com. Focus on the core values of the product: speed, simplicity and security. The project includes a complete style guide and 3 sites: chrome.com, Chrome for Business, Chrome for Education.
"Fantastic work building a website for Chrome that is modern and beautiful in its simplicity, just like Chrome! It's the first time we've shown all of Chrome's components -- browser, devices, and web apps -- come together under one brand and it's wonderful to see. Beautiful work.” - Tom Oliveri, VP, Marketing, Chrome, Apps & Enterprise
Involvement:
Visual language, Art direction, Visual design, Concepts, Illustration, Information Architect
Highlights:
Enhanced content strategy and visuals that deliver a better user experience for Chrome.
Since launch, the average time on page increased from 00:00:20 - 00:02:30
Page Views increased +540% from the previous version
After the One Chrome for Business launch in Q4 2011, daily site traffic has quadrupled.