GenAI quality lifecycle
- Product strategy and design leadership.
- Metrics definition and training documentation.
- Workshop and hands-on design.
Personalization on Google Help Center
Experience the fusion of imagination and expertise with Études—the catalyst for architectural transformations that enrich the world around us.
Authorable Workflow
- Canvas redesign & short term feature.
- UX review process and program.
- Design workshops and long term vision
Hardware-as-a-service
Fully visualized user experience for first ever business concept at Google – Hardware-as-a-service. Facilitated leadership(SVP) approval.
Renewable energy micro site
Led the art direction for a series of friendly illustrations, working with a 3D illustrator in Tel Aviv to explain complex renewable energy concepts.
Cloud documentation
Experience the fusion of imagination and expertise with Études—the catalyst for architectural transformations that enrich the world around us.
Fiber TV UI
- Created visual design system for Fiber TV UI.
- Redesigned the browsing experience.
Chrome
Led major marketing rebrand for Chrome. Including browser, Chromebooks, Chromebook Pixel launch and multiple micro sites.
Sony Electronics
- Led design effort for Sony Store redesign.
- Led design effort for Sony Ericsson Xperia X10 and PlayStation launch.
Fashion ecommerce
Design the first-ever ecommerce solution and online presence of iconic brands like DKNY, Oscar de la renta, Judith Leiber, Lilly Pulitzer and more.
SitezDesign 